Choosing Effective Keywords
for Your Web Site

Having a web site is important to most businesses, but having it found is absolutely essential.  Our web sites are designed with search engine results in mind rather than lots of flashy stuff and moving parts. 

We expect your site to have first page search engine placement so you can stay ahead of, or at least beside, your competition! 

It is very difficult for a new site to gain top rankings in a search engine without proper optimization.  There is fierce competition from large corporate sites who often pay for top placement.  Sometimes well-established sites manage to stay in the top ranked places in a search even though you've used all the right keywords and key phrases in the right combinations. 

An experienced webmaster can make a difference in using his/her knowledge to get your site well-ranked.

About Search Engine Robots

Search engine "robots"  visit (or crawl) web sites. After the site content has been analyzed by the robots, it is then indexed.  That index is used to compare search keywords and phrases when a a viewer enters search criteria. Sites that use the same keywords or key phrases that  are being searched for will appear in the search results. 

Keywords are the path into your site so it's important to choose keywords that reflect the content of your site.  Keywords should contain words and phrases that are included in the page content. The proper keywords and key phrases will bring visitors to your web site... visitors that can be turned into income. 

Choosing keywords and key phrases for your web site is a tricky business. A key phrase should contain the most important keywords, or collection of keywords that best describe your web site content.  The majority of people who search the internet type in more than one word at a time, meaning that key phrases would be more likely to produce better search results than keywords alone.

What Keywords to Use?

How can you know what keywords to use? Check out your competitors and see what keywords they're using. Is your web content similar?  If so, keep track of their placement, what keywords they're using, and do some research. 

What you're looking for is your own niche, something that will make your web site unique, yet still get the desired results when a visitor is searching for what you're offering!  This sounds simple, but you'll find the more time spent at this the better you'll become acquainted with how search engines work.

If you feel all of this is beyond your expertise, maybe it's best left to someone who is experienced in search engine optimization.

Picture This builds web sites that balance good web design with search engine optimization techniques, all put together in a plain style format to assure quick load times while still being search engine friendly.