Web Site Marketing Strategies



Ways to Market Your Web Site

So, you've got a great web site and it's out there in "outer space"...but, what's next? There are many ways to market your web site, but I'll try to stick with what I think are the best marketing strategies to get your site noticed.

The most important marketing strategy will involve search engine optimization, and I say this because your site MUST be found by people searching for whatever it is your selling! If you haven't had the site optimized, it will be located on page 10 or 20 of the search results and THAT won't help it to be seen by anyone! Proper optimization of a site can bring first page search engine results, and this IS where your web site should be, isn't it?

Now, your site is well-optimized but is still not "ringing the phone". Now what? Here's a list of ideas that will help build your search engine ranking:

  • Add your URL (web site address; ie www.yoursitename.com) to anything and everything! What do I mean by that? Well, lets start with your business card. Everyone you hand that business card to should be able to refer to it at any given time for information about you AND your web site!
  • You should be telling recipients of your business card that they can find more information on your web site, because one of the most important marketing strategies is that that  person will tell someone else, who will tell someone else...etc.
  • AND, that leads us to word of mouth is a powerful web site marketing strategy! Tell anyone who will listen that you have a web site and how to get to it! Hand them your business card, which by now should have your URL on it!
  • Did you go out to dinner this week? Did you leave your business card on the table (along with your tip, of course!) when you left? If not, you've missed a chance to market your web site!
  • Did you go to the grocery store this week? Do they have a bulletin board near the door? Did you put your business card on the board? If not, you've missed another change to market your web site!
  • If you're a realtor, every time you place an advertisement in a real estate for sale publication your web site URL should become, at the very least, a part of the ad graphics, AND it won't hurt to add it to one or two of the ads if you have multiple properties advertised. As you talk with people on the phone, ask if they've been to your web site and if not, SEND THEM THERE!
  • A great web site marketing strategy includes adding your web site URL to every piece of paper that is connected with you! Add it to invoices if you do billing, add it to the signature of your e-mails, to your personal stationery, and just about anything else you can think of to put it on that will get noticed!

As you can see from the few ideas above, there are many different ways to market your web site. These will hopefully get you started and give you more ideas of your own!

  • Handouts
  • Flyers
  • Bumper Stickers
  • Window Stickers
  • Magnetic Door Panels for Your Vehicle
  • Newspaper Advertising
  • Cable Television Advertising (call your local cable company!)